Write a Customer Email Newsletter
Draft a short, useful email newsletter that your customers will actually open and read, plus a testing and performance framework.
The prompt
I need to write a monthly email newsletter for my [type of business] in the UK. I want the newsletter itself plus a testing plan and performance framework. My details: - Business type: [your business] - Audience: [who receives it, e.g. "existing clients and warm leads"] - List size: [approximate number of subscribers] - Email platform: [e.g. "Mailchimp", "ConvertKit", "Brevo", "manual via Gmail"] - This month's updates: 1. [e.g. "We've launched a new service: automated reporting"] 2. [e.g. "We published a blog post about late payment chasing"] 3. [e.g. "We're attending a local business networking event on 15 March"] - One useful insight or tip to share: [e.g. "A quick way to check if your invoicing process could be automated"] Produce FOUR outputs: **Output 1 - The newsletter (under 250 words):** - Subject line: under 50 characters, curiosity-driven (not clickbait) - Preview text: the line shown in inbox preview (under 90 characters, complements the subject line) - Opening: 1-2 sentences that feel personal, not corporate ("Dear valued customer" is banned) - Tip/insight section: lead with the useful tip before the company updates (give value before asking for attention) - Updates section: cover the 3 items above, each in 2-3 sentences maximum. Lead with what's useful to the reader, not what's exciting to me - CTA: one clear action (not three competing buttons) - Closing: brief, warm sign-off with your name (not "The [Company] Team") - P.S. line: one sentence that creates curiosity about next month's newsletter **Output 2 - A/B test suggestions:** - 2 alternative subject lines to test against the primary - For each: what it's testing (curiosity vs urgency vs specificity) and expected impact on open rate - 1 alternative CTA to test against the primary **Output 3 - Send time recommendation:** - Best day and time to send for a UK B2B audience - Reasoning (backed by email marketing benchmarks) - One day/time to avoid and why **Output 4 - Performance benchmarks:** - What "good" looks like for a UK business newsletter of this size: - Open rate target - Click-through rate target - Unsubscribe rate (acceptable threshold) - 3 specific actions to take if open rate drops below target - 3 specific actions to take if click rate drops below target Tone throughout: like an email from a person, not a brand. UK English. No "we're excited to announce" or "don't miss out". Be useful and get to the point.
What you get back
- A 250-word newsletter with subject line, preview text, value-first opening, three updates, one CTA, and a curiosity-building P.S.
- Two alternative subject lines to A/B test, plus an alternative CTA
- A send-time recommendation for UK B2B audiences and benchmarks for what “good” looks like at your list size, with three corrective actions for each KPI
How to use it
Tell the prompt your audience, list size, this month’s three updates, and one genuinely useful tip. The tip carries the email; the updates ride on its coat-tails.