Handle a Price Objection Without Discounting
Get three response strategies for when a prospect says your price is too high, without immediately offering a discount.
The prompt
I run a [type of business] in the UK. A prospect has come back after receiving my proposal and said: "[Paste their exact objection, e.g. 'This is more than we budgeted for', 'We've had cheaper quotes', 'Can you do it for less?']" My proposal was for: [what you quoted] Price quoted: £[amount] Their company size: [employees] What they'd gain from this: [the value/outcome, e.g. "Save 20 hours per week on manual data entry"] Give me three response strategies: 1. **Reframe the value** - Redirect the conversation to ROI and outcomes, not cost 2. **Restructure the scope** - Offer a phased approach or reduced scope (without discounting the rate) 3. **Stand firm** - A confident, respectful response that holds the price For each strategy, write a short email response (under 100 words) I can send. Tone: confident, warm, not defensive. Never apologise for the price.
What you get back
- Three different ways to reply to a price objection: reframe the value, restructure the scope, or stand firm on the price
- A short (under 100 words) email response for each strategy, written in a confident, warm tone with no apology for the price
- Three options so you can pick the one that fits this prospect, not a single take-it-or-leave-it script
How to use it
Paste the prospect’s exact objection, then add the proposal context: what was quoted, what they’d gain, and their company size. The exact wording of their objection is what makes the responses land properly.