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2-minute assessment 2-min assessment
Marketing MK-01

Write a LinkedIn Post That Teaches

Turn a real business experience into a LinkedIn post that builds credibility and starts conversations. No engagement bait.

The prompt
I want to turn a real business experience into a LinkedIn post that builds credibility. I also want variations I can test and a content repurposing plan.

The experience:
- What happened: [e.g. "A client asked us to rush a project in half the usual time. We said yes, delivered it, but the quality wasn't up to our standard. We had to go back and fix it for free."]
- The lesson I took from it: [e.g. "Saying yes to everything isn't the same as being reliable"]
- My industry: [your industry]
- My audience on LinkedIn: [who follows you, e.g. "UK business owners, operations managers, fellow consultants"]
- My goal with this post: [e.g. "Position myself as someone who prioritises quality", "Start a conversation about pricing pressure", "Show vulnerability and build trust"]

Produce FOUR outputs:

**Output 1  -  Primary LinkedIn post (under 170 words):**
- 5-word hook as the opening line (punchy, stops the scroll)
- Tell the story in short paragraphs (1-2 sentences each, mobile-friendly)
- End with a reflection or takeaway, not a question or call to action
- No em dashes, no hashtags, no emojis, no engagement bait ("Agree?", "Like if you...")
- Tone: honest, direct, peer-to-peer

**Output 2  -  Alternative hook variations (3 options):**
For each: the 5-word hook + the first two sentences of the post, written in a different angle:
- Version A: Vulnerability angle (what went wrong)
- Version B: Contrarian angle (challenges a common belief)
- Version C: Outcome angle (leads with the result)

**Output 3  -  Engagement analysis:**
- Which version (1, A, B, or C) is likely to perform best and why
- Best time to post (UK business audience)
- One follow-up comment I should post 2 hours later to boost reach

**Output 4  -  Repurpose plan:**
Turn this same story into:
- An email newsletter snippet (3 sentences)
- A Twitter/X post (under 280 characters)
- A blog post outline (3 H2 headings that expand on the lesson)
- An Instagram carousel concept (5 slides: what each slide says)

All outputs must be in UK English with no corporate jargon.

What you get back

  • A 170-word LinkedIn post with a five-word hook, written for mobile reading, no engagement bait
  • Three alternative hook angles (vulnerability, contrarian, outcome) plus a verdict on which is most likely to land
  • A repurpose plan turning the same story into a newsletter snippet, a tweet, a blog outline, and a five-slide Instagram carousel

How to use it

The prompt only works with a real story. Tell it what actually happened, the lesson you took from it, your audience, and what you want the post to do for you.