Plan a Month of Social Media Content
Generate a structured content calendar for the next 4 weeks with post ideas, themes, and a realistic schedule for a small team.
The prompt
I run a [type of business] in the UK and I'm the only person managing our social media. I want a realistic content plan for the next 4 weeks. Platforms I'm active on: [e.g. "LinkedIn and Instagram"] Posting frequency I can sustain: [e.g. "3 posts per week on LinkedIn, 2 on Instagram"] My target audience: [who you're trying to reach] My business goals right now: [e.g. "Generate enquiries", "Build brand awareness", "Launch a new service"] Recent topics or news in my industry: [anything relevant] Create a 4-week content calendar with: - A theme for each week (keeps content focused, not random) - Specific post ideas for each slot (not "post about your service" - actual angles and hooks) - Mix of content types: educational (teach something), credibility (prove expertise), connection (be human), promotional (max 20% of posts) - For each post: a one-line brief and the platform it's for - One "recycle" suggestion per week (an old post or idea to repurpose) Keep it realistic for one person. No video production, no elaborate graphics. Text posts and simple images only.
What you get back
- A four-week calendar with a theme per week and a specific post idea (not “post about your service”) for every slot
- A balanced mix of educational, credibility, connection, and promotional posts (promotional capped at 20%)
- One recycle suggestion each week so old content earns its keep instead of being written from scratch
How to use it
Tell the prompt your platforms, the cadence you can actually sustain, your audience, current business goals, and any industry news worth riffing on. Be honest about cadence; an aspirational plan is a useless plan.