Write Website Copy for a Service Page
Draft clear, persuasive copy for a service page that explains what you do, who it's for, and why it matters. No jargon.
The prompt
I need website copy for a service page on my UK business website. Service: [what you offer, e.g. "Business process automation"] Target reader: [who will land on this page, e.g. "UK business owners looking to reduce manual work"] Key benefit: [the #1 outcome, e.g. "Save 15-20 hours per week on repetitive tasks"] Price range: [if shown on website, e.g. "From £1,495"] or [state "not shown on website"] How it works: [3-4 steps, e.g. "1. We audit your processes. 2. We build the automation. 3. We manage it for you."] What makes you different: [your differentiator, e.g. "We build everything on your infrastructure - you own it completely"] Write the service page copy with: - **Headline:** Benefit-led, under 10 words - **Subheading:** One sentence that expands on the headline - **Problem section:** 2-3 sentences describing the pain the reader is feeling (make them nod) - **Solution section:** What you do and how it works (plain English, no buzzwords) - **Differentiator:** Why you, not the other option (one paragraph) - **Social proof placeholder:** [Where a testimonial or case study stat would go] - **CTA:** One clear next step Total copy: under 400 words. Write for someone who scans before they read - short paragraphs, front-load the value. UK English.
What you get back
- A complete service page under 400 words: headline, subheading, problem, solution, differentiator, social-proof placeholder, and one CTA
- Written for scanners (short paragraphs, value front-loaded), UK English, no buzzwords
- Headline benefit-led and under ten words
How to use it
Tell the prompt the service, target reader, key benefit, the steps in your delivery, and what genuinely makes you different. The differentiator is the part most owners get wrong; be specific, not vague.