Write a Case Study From a Project
Turn a finished project into a structured case study that sells your service to similar prospects.
The prompt
I've completed a project and want to turn it into a multi-format case study I can use across my website, proposals, and social media. Here are the raw details: Client industry: [e.g. "recruitment agency"] (don't use the client's actual name) Client size: [employees] Their problem before we started: [what they were struggling with] Specific pain: [e.g. "The ops manager was spending 3 hours every Friday manually compiling reports from 4 different spreadsheets"] What we did: [your solution, in plain English] Results: [specific outcomes, e.g. "Reduced invoice processing from 3 hours to 15 minutes per week"] Timeline: [how long it took to deliver] Ongoing relationship: [e.g. "Now on our managed service plan" or "One-off project, completed"] Quote from client (optional): [if you have one] Produce FOUR outputs from this information: **Output 1 - Full case study for the website (250-350 words):** 1. Headline (benefit-led, under 12 words) 2. The challenge (2-3 sentences that make the reader feel the pain) 3. What we did (3-4 sentences focusing on approach, not technical details) 4. The results (3-4 bullet points with specific numbers) 5. What happens now (1 sentence on ongoing value) Write in third person ("the client" not "you"). UK English. **Output 2 - Proposal insert (under 100 words):** A condensed version I can paste into proposals when pitching similar clients. Focus on: industry, problem, result, timeline. Format as a shaded sidebar/callout box. **Output 3 - LinkedIn post version (under 170 words):** - 5-word hook as the opening line - Tell the story without naming the client - End with a reflection, not a call to action - No em dashes, no hashtags, no emojis **Output 4 - Stats strip:** 3 headline statistics from this project formatted as: [Number] | [What it means] e.g. "3 hrs → 15 mins | Weekly report time" These are for use on the website homepage, proposal covers, or social media graphics. Tone across all outputs: confident, specific, proof-driven. No vague claims. Every statement backed by a number or concrete detail.
What you get back
- A 250-350 word website case study with headline, challenge, approach, three to four bulleted results, and a one-sentence ongoing-value line
- A 100-word proposal insert and a 170-word LinkedIn post version of the same story
- A “stats strip” of three headline numbers ready for the homepage, proposal covers, or social graphics
How to use it
Tell the prompt the client industry (anonymised), the problem, what you did, and the results, with specific numbers wherever you have them. Vague inputs produce a vague case study; numbers carry the credibility.