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2-minute assessment 2-min assessment
HR & People HR-01

Write a Job Description That Attracts Talent

Create a job description that's clear about the role, honest about the company, and written to attract people who'll actually thrive there.

The prompt
I'm hiring a [job title] for my [type of business] in [UK location]. We have [number] employees.

Role details:
- Reports to: [who]
- Full-time / Part-time / Contract: [which]
- Salary range: £[range]
- Remote / Office / Hybrid: [which]
- Start date: [when]
- Key responsibilities: [list 3-5 main things this person will do]
- Must-have skills: [list the non-negotiable requirements]
- Nice-to-have skills: [things that would be a bonus]

Write a job description that:
- Opens with a 2-3 sentence pitch about the company and why this role matters (not corporate waffle)
- Lists responsibilities clearly (what they'll actually do day-to-day, not a wish list)
- Separates must-haves from nice-to-haves (so you don't scare off good candidates)
- Includes salary range (transparency builds trust)
- Describes the culture honestly  -  what it's actually like to work here
- Ends with a simple application process (what to send and where)

Tone: professional but human. Write it how a real person talks, not like an HR template from 2005. UK English throughout.

What you get back

  • A complete job description: company pitch, responsibilities, must-haves split from nice-to-haves, salary range, honest culture description, and a simple application process
  • Written in plain language, UK English, no recycled HR-template clichés
  • Calibrated to actually attract good candidates rather than scare them off with a wish list

How to use it

Fill in the role basics, salary range, and the three to five things this person will actually do day-to-day. Be honest about culture; the prompt will not invent flattery you have not earned.