Perkins SmartOps logo Perkins SmartOps logo
2-minute assessment 2-min assessment
Personal Brand PB-02

Write Your Professional Bio

Get a long, medium, and short bio written in your voice. Ready for LinkedIn, your website, speaker introductions, and award entries.

The prompt
I need a professional bio written in my voice. Here are my details:

Name: [your name]
How I describe myself: [your job title or how you describe what you do — e.g. "founder of a recruitment firm" or "operations director at a manufacturing company"]
Business: [your business name and what it does in one sentence]
Location: [your town or region — e.g. "Northamptonshire" or "West Midlands"]
Background: [2-3 sentences on your career journey — where you started, how you got here, and how long you have been doing this]
Who I help: [describe the people or businesses you work with and the problem you solve for them]
What makes me different: [your approach, method, or philosophy — what do you do that others do not]
Achievements: [one or two professional milestones, results, or recognition worth mentioning]
Personal detail (optional): [one human detail, e.g. "father of two" or "former teacher" or "based in a market town" — leave blank if you prefer to keep it professional only]

Using the above, write three versions of my professional bio:

LONG BIO (approximately 400 words)
For my LinkedIn About section or website bio page. Written in first person. Should open with a line that earns attention, not a job title. Cover my background, what I do, who I help, and why I do it differently. End with a line that invites the reader to connect or get in touch.

MEDIUM BIO (approximately 150 words)
For speaker profiles, award submissions, or a press pack. Written in third person. Should cover who I am, what I do, who I help, and one standout achievement. Professional and direct.

SHORT BIO (approximately 50 words)
For event MC introductions or an email footer. Written in third person. One or two sentences only. Name, role, what I do, and one credibility point.

Rules for all three versions:
- UK English throughout
- No clichés: do not use "passionate about", "results-driven", "dynamic", "thought leader", or "guru"
- No corporate jargon
- Confident but not arrogant — peer, not vendor
- Do not invent achievements or details I have not provided

What you get back

  • A long bio (~400 words, first person) for LinkedIn About or a website bio page, opening with a line that earns attention rather than a job title
  • A medium bio (~150 words, third person) for speaker profiles, award submissions, or a press pack
  • A short bio (~50 words, third person) for MC introductions or an email footer
  • All three written without clichés (no “passionate about”, “results-driven”, “thought leader”) and without inventing achievements you didn’t supply

How to use it

Fill in every field. The bios are only as strong as the inputs; vague answers produce vague bios. The optional personal detail is what stops the long version reading like a CV.