The 10 second story
Presentation platform Gamma has launched Gamma Imagine, an AI tool that creates branded graphics, charts, and marketing materials from text prompts. The move puts Gamma in direct competition with design giants Canva and Adobe for business customers who need quick visual content.
Why it matters
Most UK businesses spend thousands on design software subscriptions and freelance designers for basic marketing materials, social media graphics, and presentation visuals. Gamma’s text-to-image approach means non-designers can produce professional-looking branded content without design skills or expensive software. This matters because visual content creation often becomes a bottleneck that slows down marketing campaigns, sales presentations, and internal communications.
What this means for your business
- Design costs become more predictable since teams can create graphics internally rather than hiring freelancers for every visual need
- Marketing campaigns can move faster because social graphics, infographics, and presentations no longer require back-and-forth with designers
- Brand consistency improves across teams since the AI generates assets that follow your visual guidelines automatically