The 30 second story
Picture having an assistant who can browse websites, fill out forms, and gather information while you get on with other work. Google has built this into Chrome for business users through a feature called auto browse, powered by their Gemini AI system. The browser can now complete tasks like researching competitors, entering data into web forms, and collecting information from multiple sites without you clicking through each page.
Why it matters
Your team spends hours each week doing repetitive web tasks that eat into productive time. Someone has to research suppliers, update online databases, check competitor prices, or fill out the same information across different websites. This type of work costs money because it ties up staff who could be doing higher-value activities. Chrome’s auto browse feature handles these tasks automatically, freeing up your people to focus on work that grows the business rather than maintaining it. The AI browses sites, reads content, and completes forms just like a human would, but faster and without breaks.
Be transparent about it
When Chrome browses sites or fills forms that involve other businesses or customer data, tell people what’s happening. Let clients know if AI tools are handling their information and explain what gets processed. Sharing AI outputs with relevant parties builds trust. Processing personal or business data without proper consent can breach UK data protection rules, so transparency protects your business as well as relationships.
What this means for your business
- Web research that used to take hours now happens in minutes, cutting the cost of market analysis and competitor monitoring
- Data entry across multiple websites becomes automatic, reducing errors and freeing staff for customer-facing work
- Form filling for suppliers, applications, and directory listings no longer needs dedicated admin time
- The browser everyone already uses becomes a productivity tool, so no new software training or subscriptions needed