The 30 second story
You know how expensive it is to hire actors for training videos? Google’s Vids app now lets you create digital presenters instead and control exactly what they say and how they act using simple written instructions. The app, which is part of Google Workspace, can generate these avatar presenters who deliver your script whilst you customise their appearance, tone, and gestures through typed prompts rather than complex video editing software. Google has not shared UK pricing details, but the app is available to Workspace users.
Why it matters
Creating professional-looking training videos usually means hiring presenters, booking studios, or wrestling with complicated video software that takes days to master. Most UK businesses either skip video training entirely or pay thousands for professional production. Google’s update changes this by letting anyone type instructions like “make the presenter sound more confident” or “add hand gestures when explaining the process” and watch the avatar adjust accordingly. The automation here removes the technical barriers that kept video creation out of reach for most businesses.
Be transparent about it
Your team should know when they are watching an AI-generated presenter rather than a real person. Tell them upfront that you are using digital avatars for training content and explain why. Being open about using these tools builds trust and shows you are exploring smart ways to improve training without hiding anything. Some staff might prefer knowing whether feedback or questions should go to a real trainer rather than assuming the avatar can respond.
What this means for your business
- Staff training videos become affordable to produce in-house rather than outsourcing to agencies
- You can update training content quickly when processes change without reshooting everything
- Small businesses can now create professional-looking videos that previously required big budgets
- Language barriers shrink since you can potentially create the same training in multiple languages using different avatar voices